Social Media Engagement 'Significantly Impacts' Soda Choice – UConn Today (blog)

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Social Media Engagement ‘Significantly Impacts’ Soda Choice
UConn Today (blog)
As an example of how a successful social media campaign can increase product exposure, Liu and Lopez cited the Coca-Cola Co.’s “Share A Coke” social media campaign conducted on Facebook in 2011. During that campaign, in which consumers could …

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From:: Social Media News By Google News

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