Rimmel is decreasing its reliance on paid influencer marketing – Glossy

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Rimmel is decreasing its reliance on paid influencer marketing
Glossy
More beauty and fashion companies are re-allocating advertising dollars and converting them into influencer marketing budgets (data analytics firm Launchmetrics found that there was a 25 percent increase in influencer activated campaigns in its April

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Source:: Influencer Marketing News By Google News

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