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In Cannes, a marketer backlash to influencers is growing
Digiday The influencer backlash has washed up on French shores. The early days of the Cannes Lions festival saw some strong words against so-called influencers and influencer marketing from top chief marketing officers. It began with Unilever CMO Keith Weed, … |
Source:: Influencer Marketing News By Google News
Zennie Abraham | Zennie Abraham or “Zennie62” is the founder of Zennie62Media which consists of zennie62blog.com and a multimedia blog news aggregator and video network, and 78-blog network, with social media and content development services and consulting. Zennie is a pioneer video blogger, YouTube Partner, social media practitioner, game developer, and pundit. Note: news aggregator content does not reflect the personal views of Mr. Abraham.