The Oscars Beat The Super Bowl In Advertising Premium – Forbes

The Oscars Beat The Super Bowl In Advertising Premium
Forbes
Why pay more per television viewer for the Oscars? This article in USA Today says that 31.1% of viewers who watched last year’s Oscars said they were more likely to buy the brand after seeing its Oscar show compared with 6.9% of viewers of the Super Bowl.
Survey: Oscar ads beat Super Bowl ads for ‘lift’USA TODAY



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From:: Super Bowl News From Google News

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