How Ford used social media to design the Escape’s new hands-free liftgate – GigaOM

How Ford used social media to design the Escape’s new hands-free liftgate
GigaOM
“We made some very targeted pulls from some social media and some external data sources,” Cavaretta said. “We were able to aggregate those all together, and we were able to present them with the revelation that it’s about a 4 to 1 advantage – 4 to 1

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Source: Social Media News Feed By Google

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