How to Turn Your Next Influencer Brief Into a Powerful Weapon for Persuasion – Adweek

Adweek
How did Whitney Wolfe, Tinder’s then-marketing chief, get people on board? With an airtight influencer marketing campaign rooted in the application’s No. 1 obstacle: the social stigma of meeting someone online. Wolfe’s creative brief to her influencer

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Source:: Influencer Marketing News By Google News

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