Only 18% of marketers include influencer marketing within ROI calculations – Econsultancy (blog)

Econsultancy (blog)
As a result of this, however, brands are now starting to get smart about influencer marketing – taking heed from previous mistakes and re-evaluating the most important metrics. Influencer Intelligence’s new report in association with Econsultancy
Millennials’ preference for authentic and transparent content shakes up global influencer marketing industry, new Telemedia Online
There’s a Simple Process to Avoid Working With Influencers With Bot FollowersCT Post
A Third of Brands Admit to Not Disclosing Influencer PartnershipsTalking Influence
Observer Newspaper Online
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Source:: Influencer Marketing News By Google News

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