Comcast’s Xfinity Stream Viewing Will Soon Count Toward Nielsen TV Ratings – Variety

Variety
TV network execs have long complained that Nielsen’s TV ratings undercount audiences because the measurement firm doesn’t always account for consumers watching shows on digital apps. Now, internet viewing on Comcast’s Xfinity Stream app and …
Nielsen to Include Xfinity TV Digital Viewing in RatingsBroadcasting & Cable

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Source:: TV Ratings News From Google News

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