Online shopping, influencer marketing, high street footfall: 5 killer stats to start your week – Marketing Week

Marketing Week
Brands are “wasting” $2.02bn (£1.58bn) a year on influencer marketing campaigns, with many experiencing lacklustre results after forking out for A-list celebrities to promote their products. Influencer marketing is currently valued at $5bn (£3.9bn

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Source:: Influencer Marketing News By Google News

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