Marketing Week Brands are “wasting” $2.02bn (£1.58bn) a year on influencer marketing campaigns, with many experiencing lacklustre results after forking out for A-list celebrities to promote their products. Influencer marketing is currently valued at $5bn (£3.9bn … |
Source:: Influencer Marketing News By Google News
Zennie Abraham | Zennie Abraham or “Zennie62” is the founder of Zennie62Media which consists of zennie62blog.com and a multimedia blog news aggregator and video network, and 78-blog network, with social media and content development services and consulting. Zennie is a pioneer video blogger, YouTube Partner, social media practitioner, game developer, and pundit. Note: news aggregator content does not reflect the personal views of Mr. Abraham.