When It Comes to Millennials’ Fashion Buys, Price and Convenience Trump Sustainability – WWD

WWD
Product uniqueness was a top purchase influence with 92 percent of those polled while 60 percent cited the brand name as the most important factor. Conrad and Kambara’s latest study, “Shopping Trends Among 18-37-Year-Olds,” was based on a survey of 685

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Source:: Fashion News By Google News

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