YouTube Content Networks Preparing For a More Programmatic Ad World – Wall Street Journal (blog)

YouTube Content Networks Preparing For a More Programmatic Ad World
Wall Street Journal (blog)
Over the past year or so, two of the biggest trends in digital media have been the rise of companies built around YouTube stars–the so called multichannel networks or MCNs–and the explosion in programmatic, or more automated, ad models. The two macro …

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From:: YouTube News By Google News

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