How the OJ Simpson murder trial 20 years ago changed the media landscape – Washington Post (blog)

How the OJ Simpson murder trial 20 years ago changed the media landscape
Washington Post (blog)
Sports agent Leigh Steinberg, who represented many of the 1990s’ biggest names, adjusted his marketing strategy to convince companies that Simpson was an aberration; that an endorsement from a famous athlete was still solid. But even Steinberg couldn’t …

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Source: Leigh Steinberg News From Google

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