Using a human voice in social media has a positive effect on company reputation – Phys.Org

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Using a human voice in social media has a positive effect on company reputation
Phys.Org
The researchers found evidence that the impact of consumers’ exposure to a company’s social media activities is strengthened by the level of “human voice” in the online communication of companies, and that this results in a positive effect on a company

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From:: Social Media News By Google News

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