Firing fake pineapples, Pernod uses ‘influencers’ to drive sales – Moneyweb.co.za

Moneyweb.co.za
In one month alone, videos and pictures from the “Malibu Games” were viewed 2.4 billion times online, showing the potential for so-called “influencer marketing” to reach social media-mad consumers that may overlook older, traditional brands. This kind

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Source:: Influencer Marketing News By Google News

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