Rentrak signs its first major studio for TV ratings measurement – Portland Business Journal (blog)

Rentrak signs its first major studio for TV ratings measurement
Portland Business Journal (blog)
This week Rentrak, which helps media and marketing firms collect television audience data, made a slew of announcements about new deals. The biggest is a deal with Sony Pictures Television, Rentrak’s first contract with a major studio client for TV

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Source: TV Ratings News From Google News

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