CMOs still not ready for social media – IBM – Philippine Star

CMOs still not ready for social media – IBM
Philippine Star
MANILA, Philippines – Despite the wide use of social media by consumers, many chief marketing officers (CMO) are unprepared to respond to data explosion, technology and consultancy firm IBM Corp. said. In its CMO Insights for the C-Suite study which …

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Source: Social Media News Feed By Google

    

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