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Is Google using YouTube to tighten its grip on ad tech?
Digiday But the focal point was YouTube, which accounted for the lion’s share of the media spend in the deal. It was a major victory for YouTube and a turning point for Mondelēz, which announced it would shift 10 percent of its ad budget to online video in 2014. |
From:: YouTube News By Google News
Is Google using YouTube to tighten its grip on ad tech? – Digiday
Zennie Abraham | Zennie Abraham or “Zennie62” is the founder of Zennie62Media which consists of zennie62blog.com and a multimedia blog news aggregator and video network, and 78-blog network, with social media and content development services and consulting. Zennie is a pioneer video blogger, YouTube Partner, social media practitioner, game developer, and pundit. Note: news aggregator content does not reflect the personal views of Mr. Abraham.