Academy Press Release Asks Media To Tweet

Academy Press Release Asks Media To Tweet
A sign of the impact of Social Media and Twitter in particular is a press release I received asking me to send a prewritten tweet.

It comes from The Academy Of Motion Picture Arts And Sciences (AMPAS) who’s press release starts with the tweet before it goes into the more traditional format.

More on this path-breaking development that signals the end of traditional media. I think it is a realization that press releases do not yield new content as much as they did in the past.
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