Mondelez strikes $200m upfront deal with YouTube as Australian brand dollar … – AdNews

Mondelez strikes $200m upfront deal with YouTube as Australian brand dollar
AdNews
While the $200m deal in the US is a deal for content as well as inventory, Starcom MediaVest Sydney MD Annick Perrin told AdNews that both the Preferred model and YouTube’s legacy First Watch product, whereby a brand could guarantee that theirs is the …
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Source:: Mondelez strikes $200m upfront deal with YouTube as Australian brand dollar … – AdNews

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