YouTube Effort Boosts Awareness, But What About Ad Sales? – AdAge.com

August 1, 2014 by Zennie Abraham

AdAge.com
The campaign’s first phase –which debuted in April and promoted YouTube creators Michelle Phan, Bethany Mota and Rosanna Pansino — increased people’s awareness of the trio fourfold, a YouTube spokeswoman said. The brand awareness lift was …

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Zennie Abraham

Zennie Abraham | Zennie Abraham or “Zennie62” is the founder of Zennie62Media which consists of zennie62blog.com and a multimedia blog news aggregator and video network, and 78-blog network, with social media and content development services and consulting. Zennie is a pioneer video blogger, YouTube Partner, social media practitioner, game developer, and pundit. Note: news aggregator content does not reflect the personal views of Mr. Abraham.

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