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| The Business of Fashion In the world of influencer marketing, fewer followers can be a good thing. But how should brands measure the success of such partnerships, and what’s the real ROI? Image sources, clockwise from top left: @double3xposure, @tamumcpherson, @palomija, … |
Zennie Abraham | Zennie Abraham or "Zennie62" is the founder of Zennie62Media which consists of zennie62blog.com and a multimedia blog news aggregator and video network, and 78-blog network, with social media and content development services and consulting. Zennie is a pioneer video blogger, YouTube Partner, social media practitioner, game developer, and pundit. Note: news aggregator content does not reflect the personal views of Mr. Abraham.