Super Bowl Game

Zennie Abraham / Zennie62

Celebrities swarming Super Bowl ads – USA TODAY

USA TODAYOne celebrity is no longer enough for Super Bowl advertisers. Big Game commercials are becoming a team sport, too. In an era when Super Bowl marketers are paying $4 million for each 30 seconds…

Zennie Abraham / Zennie62

What’s It Like to Cover the Super Bowl? –

What’s It Like to Cover the Super Bowl?SI.comThe chance for snow. The guarantee of a circus. Tracking down stories and the fight for access. We polled five NFL beat writers well-versed in the experience of…

Zennie Abraham / Zennie62

Rooting for this Michael Vick – ESPN

ESPNNo, the Michael Vick I’d like to see play in a Super Bowl is the one who emerged from the federal penitentiary in Leavenworth, Kan., humble, appreciative and nearly broken. He is the one who…

Zennie Abraham / Zennie62

‘Get Your Prop Up in Vegas’ contest – ESPN

ESPNIt goes back to the Niners-Chargers Super Bowl two decades ago, when he was a young boss bookmaker at the Imperial Palace. Kids these days may not realize it, but back in those days the…

Zennie Abraham / Zennie62

Super Bowl marketers play up muscial tie-ins – USA TODAY

USA TODAYPepsi, Bud Light and other major Super Bowl XLVIII advertisers hope to strike a chord with consumers by playing up musical tie-ins. This year’s promotions will include some familiar marketing techniques such as companies…


Maria Ayerdi Kaplan