Fake Followers Eating Into Brands’ Influencer Marketing Budgets 02/11/2019 – MediaPost Communications

Zennie Abraham / Zennie62
Zennie Abraham / Zennie62

Fake Followers Eating Into Brands’ Influencer Marketing Budgets 02/11/2019 MediaPost Communications

Of the $744 million that brands spent on influencer marketing in 2018, $102 million was wasted on fake followers. That’s according to a new report from Points …

…read more

Source:: Influencer Marketing News By Google News

About the Author

Zennie Abraham
Zennie Abraham | Zennie Abraham or "Zennie62" is the founder of Zennie62Media which consists of zennie62blog.com and a multimedia blog news aggregator and video network, and 78-blog network, with social media and content development services and consulting. Zennie is a pioneer video blogger, YouTube Partner, social media practitioner, game developer, and pundit. Note: news aggregator content does not reflect the personal views of Mr. Abraham.

Be the first to comment on "Fake Followers Eating Into Brands’ Influencer Marketing Budgets 02/11/2019 – MediaPost Communications"

Leave a comment

Your email address will not be published.




Open

Maria Ayerdi Kaplan

Close