Think Tank: ‘Cool Factor’ No Longer the Measure of an Influencer – WWD

The excitement around influencer marketing, along with the decline in returns provided by traditional marketing channels (due to ad blockers, loss of attention and increased competition), led brands to compete for the attention of the “best” influencers.

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Source:: Influencer Marketing News By Google News

About the Author

Zennie Abraham
Zennie Abraham | Zennie Abraham or "Zennie62" is the founder of Zennie62Media which consists of and a multimedia blog news aggregator and video network, and 78-blog network, with social media and content development services and consulting. Zennie is a pioneer video blogger, YouTube Partner, social media practitioner, game developer, and pundit. Note: news aggregator content does not reflect the personal views of Mr. Abraham.

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