Takumi stops using influencer follower numbers to measure impact – PRWeek

PRWeek
Influencer marketing has often used an account’s number of followers as the basis of reach (cost per mile – CPM) when identifying creators for campaigns. However, the approach is contentious because it is estimated that only 25 per cent of follower’s

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Source:: Influencer Marketing News By Google News

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News: Takumi stops using influencer follower numbers to measure impact – PRWeek - PRWeekInfluencer marketing has often used an account's number of followers as the basis of reach (cost per mile - CPM)...

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Zennie Abraham
Zennie Abraham | Zennie Abraham or "Zennie62" is the founder of Zennie62Media which consists of zennie62blog.com and a multimedia blog news aggregator and video network, and 78-blog network, with social media and content development services and consulting. Zennie is a pioneer video blogger, YouTube Partner, social media practitioner, game developer, and pundit. Note: news aggregator content does not reflect the personal views of Mr. Abraham.

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