Influencer marketing has often used an account’s number of followers as the basis of reach (cost per mile – CPM) when identifying creators for campaigns. However, the approach is contentious because it is estimated that only 25 per cent of follower’s …
Source:: Influencer Marketing News By Google News
News: Takumi stops using influencer follower numbers to measure impact – PRWeek
- PRWeekInfluencer marketing has often used an account's number of followers as the basis of reach (cost per mile - CPM)...
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