Shanghai Fashion Week better than Paris, say couple behind ‘stupid elegant’ label – South China Morning Post

By Zennie Abraham May 3, 2018

South China Morning Post
Can you describe the aesthetic of your brand? Alve Lagercrantz: “’Stupid elegance’ – that encapsulates the brand. It’s about an easy-going attitude. Fashion at the moment is quite serious and [Sirloin is] about having fun, enjoying it.” How long have …

By Zennie Abraham

Zennie Abraham | Zennie Abraham or "Zennie62" is the founder of Zennie62Media which consists of zennie62blog.com and a multimedia blog news aggregator and video network, and 78-blog network, with social media and content development services and consulting. Zennie is a pioneer video blogger, YouTube Partner, social media practitioner, game developer, and pundit. Note: news aggregator content does not reflect the personal views of Mr. Abraham.

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Shanghai Fashion Week better than Paris, say couple behind ‘stupid elegant’ label – South China Morning Post

By Zennie Abraham

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