Hasbro’s CEO Is Trying to Explain Why Last Jedi Toy Sales Were So Lukewarm – Fortune

In both cases, they debuted toys in September — about three months before the movie reached theaters. But when “The Force Awakens” came out, there was pent-up demand for all things Star Wars. It was the first film in a new trilogy, and fans lined up

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Source:: Star Wars News By Google News

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