Twitter Closes Vine, Joins Seesmic, 12-Seconds, Tout, Vidoco, Meerkat In Micro – Video Graveyard
Vine joins Seesmic, 12-Seconds, Tout, Vidoco, Meerkat and many others in what I call the “micro-video” graveyard. As one who was a consistent first-user on each one of these platforms, and was on the advisory board of Vidoco and is one of YouTube’s first generation of partners (Zennie62 on YouTube since 2006 and YouTube Partner since 2008), I can tell you why each one of these apps has failed and why YouTube lives on and grows: flexibility, or the lack of it.
I love Vine, but what I found frustrating was the same thing that bugged me about the other micro-video apps: the video time limit that made them “micro” in the first place. To their credit, both Tout and Vidoco tried what might be thought of as a creative workaround, when they installed provisions allowing you to make longer-than the normal limit videos.
In Tout’s case, its growth was powered by the headlines created from Shaq using it to announce his retirement. But the celebrity-focused marketing strategy never really caught traction, and its reach to the news community was just a tick behind the point in time that it should have been done – like as part of its original strategy.
And then, in Vidoco’s case, the video limit length kept creeping up, from 30 seconds, to 45, and then eventually to one minute. That translates to a need for increased server space and speed, and that calls for more money, so when we ran out of it, that was the end. For now.
The point is, people don’t want to be limited in the time they have to make a video. They just plain don’t want to think about it. Too often, someone goes on a rant, only to be stopped by the video time limit. Remember when the famous Olympics hurdler and bobsledder LoLo Jones vlogged about not making enough money to pay the rent? She needed more Vine video time and didn’t have it.