Fashion Week is coming to Comic-Con International: San Diego (Comic-Con) this year! Her Universe™, the groundbreaking sci-fi fashion apparel line announced today that they have joined forces to bring the first-ever full-scale “Geek Couture” fashion show and design competition,The Her Universe Fashion Show, to Comic-Con 2014 – the premier comic book and popular arts convention in the world.
“Geek Couture” fashion show is scheduled to take place during the convention, July 24th, at the Manchester Grand Hyatt Hotel in San Diego just a few minutes’ walk from the San Diego Convention Center. Fashion retailer Hot Topic, a Her Universe partner, will be providing two grand prizes for the winning fashion designers – an opportunity to co-design, with Ashley Eckstein, an exclusive Her Universe fashion collection for Hot Topic. In addition, event partner, Nerdist Industries, will produce all video and media distribution of the event.
What makes this inaugural Her Universe Fashion Show during San Diego Comic-Con even more special is that Her Universe is offering fans and amateur designers, male or female, the opportunity to submit their own women’s fashion designs based on anything that is celebrated at Comic-Con, original or inspired by popular media. Designs must be fashions, not costumes, and can be “geek couture” or ready-to-wear outfits.
The Her Universe Fashion Show will be hosted by Her Universe founder Ashley Eckstein. There are no tickets for this event. Entry is on a first come-first served and admission is free with a San Diego Comic-Con 2014 badge.
“Fangirls are already using the halls of San Diego Comic-Con International as their runway to showcase custom fashions. We wanted to give these designers a bigger stage to share their talent and also provide an educational experience in the fashion industry,” said actress and Her Universe founder Ashley Eckstein. “It’s an honor to partner with San Diego Comic-Con International on this ground breaking event. Together, we are excited to shine the spotlight on female fans and fashion,” said Michael Rego, Chief Executive Officer of the Araca Group and Her Universe partner.