Over at its blog, Lonsdale says:
Lonsdale is excited to announce Australian hurdler Michelle Jenneke as the new ambassador for their sport performance range, Lonsdale FX (LFX)An authentic sporting brand with restless energy and an independent spirit, Lonsdale is the perfect fit for Michelle – a world class athlete with a truly unique zest for competition, fun and life.
Michelle will be working with the Lonsdale team, assisting in the design and testing of the upcoming LFX Summer range, due for release in stores this November 2014. It’s a busy time for Michelle as she continues her studies in Mechatronic Engineering at Sydney University and intensifies her pursuit to qualify and compete at the Commonwealth Games in Glasgow.
LFX’s innovative design and fabric technology enhances fit and freedom of movement, whilst moisture wicking technology maximises comfort.
Michelle is wearing our latest Winter 2014 LFX range.
And Michelle’s already started promoting the brand via her Twitter page:
Congratulations to Michelle Jenneke!
Way to work it!