VP9 codec will also help reduce the data needs for HD video streaming – DailyTech

YouTube has announced that it will unveil a new 4K video streaming service at CES 2014. The 4K streaming content will use a new royalty-free codec developed by Google, which is called VP9. Google has a list of 19 hardware partners that will support its
Google to push royalty-free VP9 4K video codec as H.265 alternative for YouTubeApple Insider
YouTube Will Reportedly Reveal 4K Video Streaming at CESBroadway World
Google’s 4K video format to hit TVs, mobile devices, PCsComputerworld
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Source: Tech News From Google

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