Apple is launching location-based iBeacons at its 254 stores in the U.S. to serve as guides once activated using the Apple Store app. According to the Associated Press, the iBeacon works with Bluetooth to share alerts while walking through an Apple store.
Apple knows where shoppers are in its stores with nationwide iBeacon rolloutMacworld
Apple Launches Apple Store iBeacons to Show Why NFC is QuaintThe Mac Observer
It allows you to shop in-store entirely with your iPhone or iPadDailyTech
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Source: Tech News From Google