The Moto X Smartphone is not the iPhone and Samsung Galaxy killer that some claim it to be. Not only is it not a technologically more advanced device than either competitor, but it’s questionable marketing will assure that it never surpasses either product.

07/11/2013 Sun Valley Allen and Company ConferenceFirst, no one cares that one can design the Moto X in any way they want to. What they want to know is what tech features it has that the iPhone and the Samsung have, and then they want to know if it’s going to cost them a lot of money.

The Moto X has one tech feature that it claims is ahead of the others: voice control. But Apple’s iPhone has Siri, which is the same thing, and so popular it has been the focus of viral videos.

Second. What else? Nothing. No larger screen. No special camera design to encourage video production. Nothing.

Motorola has been a money loser for Google, and the hope is the Moto X could end the bleeding. Having a tentpole smartphone will help, but the approach Google and Motorola take with the Moto X will not go far enough.

There’s no reason for iPhone and Samsung users to switch to Moto X. Game not over.

Stay tuned.

By Zennie Abraham

Zennie Abraham | Zennie Abraham or "Zennie62" is the founder of Zennie62Media which consists of and a multimedia blog news aggregator and video network, and 78-blog network, with social media and content development services and consulting. Zennie is a pioneer video blogger, YouTube Partner, social media practitioner, game developer, and pundit. Note: news aggregator content does not reflect the personal views of Mr. Abraham.