There are now, by my count, 17 active video platforms of this type, and many more in beta form. But regardless of the system, one fact remains: you have to use them to know them.

I say this because I ran across this photo by my friend George Kelly of a bunch of guys, journalists, I guess, sitting on their asses watching a presentation of how Tout works.

That’s not how one learns about how useful Tout, or Vidoco, of which I’m on its advisory board, is.

In order to appreciate Vidoco, Tout, or even the annoying Vine (because six seconds is not enough time and Twitter’s pushing it like nobody’s business), you have to download them and use them. You’re not going to learn a thing sitting in a chair watching a presentation.

Get up. Get out. And as Stifler from American Pie would say “use them!”

Stay tuned.