Apple. The organization which produces products this blogger swears by, like the iPhone and the MacBook suddenly finds itself the target of content saying it’s on the decline. And all of this, just two years after the passing of Steve Jobs, Apple’s Founder and CEO, and arguably one of the molders of pop culture today.
The signs of Apple’s fall were most recently documented in its stock price drop. Last year, Apple was considered to be the most valuable company in the World, with a valuation so great it was over oil companies, the standard marker of giant firm value. Now, that’s not the case.
In fact, the drop is such that Apple’s started a stock by-back program. The program was increased to $60 billion from $10 billion by the end of 2015. But, for me, the real sign of Apple’s problems rests in the fact that Samsung has stolen its once lofty marketing thunder.
It started this year at the Consumer Electronics Show (CES), when Samsung dominated all content written about any product, and then it continued with Samsung’s after CES product announcements and updates. And it really started before CES, with a well-timed commercial pegged to air right at the introduction of the Apple iPhone 5, and implying that the then-new Apple phone was already behind Samsung’s new products right out of the gate.
The other development is in the number of large-screen, near-tablet size phones I see. It used to be that all I saw were iPhones until a year ago – no more.
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