NAB Show press releases heat up as we approach the NAB Show 2013 in Las Vegas. Here’s a press release from Qube Cinema:

NAB Show Las Vegas
NAB Show Las Vegas
Burbank, CA: Mar. 26, 2013… Qube Cinema will be demonstrating its system for integrated 4K DCP review and playback at the NAB Show in Las Vegas in April. The Qube XP-I server, Xi 4K Integrated Media Block (IMB) and the Quad 3G interface for digital cinema projectors allow integrated postproduction and digital cinema mastering workflows. Postproduction facilities with 4K DI suites are now able to use one projector setup for both HD-4K uncompressed color grading and 2K-4K digital cinema playback providing comprehensive review and quality control with this one Qube system.

The postproduction version of the Xi IMB features a Quad 3G interface with four BNC connectors that can be connected to color grading or finishing systems to stream uncompressed 4K content directly to a Series 2 DLP cinema projector. The Xi IMB with Quad 3G inputs offers seamless switching between 4K color grading formats and 4K DCPs from the same projector. Color grading and 4K DCP review can be done using a single projector in the screening room, allowing immediate comparisons and precise quality control of deliverables.

“Thanks to Qube Cinema, we have real-time color grading in our 4K DI theater,” said Paul Korver, executive producer at Cinelicious. “The Xi IMB allows us to view material at true 4K resolution from our 4K DLP cinema projector. The Qube Xi 4K IMB lets us go from color grading to DCP review with the flip of a switch. There are no cables to change, no swapping of cards. One minute we’re looking at the uncompressed master image data for color grading and the next we’re reviewing the 4K DCP.”

“Qube understands that directors, cinematographers and colorists want to know how their 4K images are going to translate to the screen,” said Rajesh Ramachandran, CTO Qube Cinema. “The simplicity of the user experience with the XP-I and Xi IMB, with Quad 3G inputs, ensures this happens.”

“Needing only a single server is a huge plus for us,” explained Korver. “We chose Qube because of their cutting-edge technology and willingness to push boundaries. They respond quickly to new technologies in the market, whether it’s 4K, 3D or high bit rate DCP mastering and playback.”

Stay tuned.

By Zennie Abraham

Zennie Abraham | Zennie Abraham or "Zennie62" is the founder of Zennie62Media which consists of zennie62blog.com and a multimedia blog news aggregator and video network, and 78-blog network, with social media and content development services and consulting. Zennie is a pioneer video blogger, YouTube Partner, social media practitioner, game developer, and pundit. Note: news aggregator content does not reflect the personal views of Mr. Abraham.

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