All Things D is reporting that The Daily , the iPad news app company that was started as an effort between Rupert Murdoch’s News Corporation and Apple Computer under Steve Jobs, will be closed. The 120 employee, New York-based effort will be folded into the current New York Post , but it’s not clear how many of the workers will be retained.

On February 3, 2011, this blogger gave this vlog evaluation of The Daily app which also appeared at , the website of The San Francisco Chronicle and

In a word, you can’t silo media and expect to be successful at it. It has to be an open loop, and not a closed on. And simply because all it takes is one agent in the closed loop to make its contents available in the open on, and eventually, your exclusivity ends – if it was ever achieved to start with.

This is what Mr. Murdoch issued via press release:

“From its launch, The Daily was a bold experiment in digital publishing and an amazing vehicle for innovation. Unfortunately, our experience was that we could not find a large enough audience quickly enough to convince us the business model was sustainable in the long-term. Therefore we will take the very best of what we have learned at The Daily and apply it to all our properties. Under the editorial leadership of Editor-in-Chief Col Allan and the business and digital leadership of Jesse, I know The New York Post will continue to grow and become stronger on the web, on mobile, and not least, the paper itself. I want to thank all of the journalists, digital and business professionals for the hard work they put into The Daily.”

I can’t say The Daily was bold; I thought it was arrogant. It was a reflection of all that’s wrong with media, and why traditional journalists continue to be befuddled by The Internet and with respect to mobile, Digital Media. That’s for a longer post, but here’s a hint: mobile should never equal closed loop.

Got that?

By Zennie Abraham

Zennie Abraham | Zennie Abraham or "Zennie62" is the founder of Zennie62Media which consists of and a multimedia blog news aggregator and video network, and 78-blog network, with social media and content development services and consulting. Zennie is a pioneer video blogger, YouTube Partner, social media practitioner, game developer, and pundit. Note: news aggregator content does not reflect the personal views of Mr. Abraham.