The 1,785 square-foot store was opened by Donatella Versace, and the So Ho cocktail reception was well-attended. Women’s Wear Daily reports that ” Mercer Street space was filled to near capacity in spots with editors, models and the usual fashion hangers-on. The proceedings felt at times like a sort of papal audience by way of South Beach.”
LadyGaga showed up at around 9 PM EDT, wearing what WWD called an “understated black dress and face-shrouding fur-trimmed hat. “It’s Chanel,” LadyGaga blurted out to one guest and in full view and earshot of Donatella Versace.
“I can’t wear Versace all the time,” Gaga explained.
The new store is located at 160 Mercer St in New York City.