Not only did Mad Men, the excellent Matthew Weir-produced drama about a 1960s New York Ad Agency, not win the Outstanding Drama Series Emmy, the series failed to win a single Emmy – 0-17.
That caused a number of Twitter Trends, including “0-17” and the latest one which is just simply “Mad Men.”
When it was announced that Homeland’s Damian Lewis won Outstanding Actor In a Drama Series over Bryan Cranston and the heavy favorite Jon Hamm, who plays ‘Don Draper’ in Mad Men, the Emmy audience was so quiet and seemingly sad (save for the Homeland crew) that you’d think someone silently stole their lunch money.
People wanted Hamm to win – so much so that it’s the talk of Twitter.
Before the Emmy’s this Washington Post tweet summed it up:
‘Mad Men’ aims to break an Emmy record, Cranston could tie another, but will Hamm get his due? wapo.st/QN2ThA
— The Washington Post (@washingtonpost) September 23, 2012
Then this, after the 0-17…
HOMELAND beating MAD MEN for best drama series can best be explained in three words: Too. Much. Megan. #Emmys2012
— Michael Ausiello (@MichaelAusiello) September 24, 2012
Mad men and girls were robbed. Almost as ridiculous as @kelsey_grammer not being nominated for @boss_starz
— kathleen robertson (@kathleenrobert7) September 24, 2012
Mad Men season 5 is one of the best seasons of TV I’ve ever seen (I watch a lot of TV) 0-17 is just an insult to amazing writing + directing
— Patty Yunen (@PattyYunen) September 24, 2012