Yep, that’s right: 7 Live, KGO San Francisco’s Daily Show, Canceled. According to Matthew at the blog Six Times An Hour, and who worked for KGO in San Francisco producing content for 7 Live, this is what happened:
Station management informed hosts (Lizzie Bermudez) Bermudez and (Brian Copeland) Copeland of the show’s cancellation on Wednesday, according to one source familiar with the situation. The meeting with station management was followed by an announcement with the rest of the program’s staff, the source said. It wasn’t clear if the show’s staff would be reassigned to work on the station’s other news products.
Regular visitors to my blog and vlog at YouTube may remember that my friend Larry Beil and I had a running battle about Hope Solo on Dancing With The Stars last year. He won; I lost. But it was all in the service of following pop-culture. That was something 7 Live tried to do, but really didn’t do it well. One problem is that 7 Live wasn’t multimedia, and it didn’t track trends well.
Without going into detail, I have a system I have developed for following daily trends. I’ve learned that the news cycle as a whole changes as quickly as every 3 hours in a given day.
In other words, the idea of a 24-hour news cycle ended with the popularity of Twitter, and that happened in 2010, when Twitter’s population grew to a point where it started to impact what news mainstream media followed.
The point is, as much as 7 Live fancied itself as a Social Media-based show, in reality it didn’t do it well. 7 Live did not follow the basic rule that Social Media only works with television when there’s a “call to action” – a reason for people to follow them on Twitter, or visit a blog post, or “like” a Facebook page, or more.
Moreover, 7 Live didn’t do anything in the mobile space. There was no app for it.
Finally, and even though Brian Copeland is a Facebook Friend, he never once had me on the show. That’s not true for Larry or Brian’s co-host Lizzie Bermudez, who reached out to me via Twitter, but for some reason, and even though we have a lot in common, Mr. Copeland has never actually reached out to make contact with me.
Why this is, I do not know.
To cut to the chase, I’d have loved to help 7 Live in the area of weakness I pointed to. I’m sad to learn that it will be gone. Soon.