Ok, a full disclosure. I discovered Turntable.fn via a blog post that was linked to by my friend Davey D on Facebook. So this is a friend using social media, leading me to a new social media platform that’s accused of helping to kill the record industry itself. That means Davey D killed the record industry.
What’s turntable.fm? It’s a New York-based social media platform that invites me to make a page, load songs onto it, then invite others to come into the room, listen to the song, rate, it, and add other music. It’s a cool way to make a song viral – so new music recorders can use this to help viralize their creations, or find out if what they made is worth being viralized.
And really, if you look at platforms like Turntable.fn, which I’m getting as hooked on as my schedule can permit, it’s true that we’re not into buying music as much as we’re into listening to it.
That opens a new business opportunity for YouTube, one that it’s going to have to readjust its algorithm for, because right now it’s designed to favor longer videos, and not that short-pop of music listening action that’s taken before one clicks away.
But I digress.
What I like about Turntable.fn is that it’s music call and instant play capability meshes well with its social media system. In other words I can rapidly call up the song I want, then find another DJ to come to my room, or vice-versa. The engineering of the system is excellent, and the design is compelling. I normally don’t get excited about music sharing systems online, but this is the exception.