Earlier, Mashable put out a blog post which touted the NBA as the first “in pro sports” to have Twitter handles on jerseys. That’s a mistake. What Mashable’s Sam Laird should have blogged was that the NBA was the first professional sports league to offer t-shirts or jerseys for sale with the individual players Twitter handles on them.
Instead, Laird wrote that the NBA’s move was a “pro sports first,” when The Philadelphia Wings of the National Lacrosse League were the first in pro sports to have Twitter handles at the back of their jerseys.
As you can see.
Later in the blog post, Laird writes a paragraph that contradicts his post:
While the NBA is the first league to officially make player Twitter T-shirts, it’s not the first to have a version of the idea. The sports-meets-social site TweetStarGame has an online store selling Twitter-handle shirts of players from a number of sports. Professional soccer and lacrosse teams have also replaced players’ names with their handles on official game uniforms.
It looks like Laird added that paragraph just after the initial post was written, then uploaded the new version of it.
Bottom line, the NBA isn’t exactly the first, but regardless of who is, the development is a major step in the expansion of social media into popular culture.