Twitter reports that the last three minutes of Super Bowl XLVI set a new Twitter Tweets per Second record with 10,000.
That beat Tim Tebow’s now-short-lived record of 9,420 tweets-per-second after the Broncos win against The Steelers in the AFC Wildcard Playoff Game.
It tops Beyonce’s Baby Bump at the 2011 MTV Video Music Awards which was 8,868.
It’s over twice the 4,064 tweets-per-second for Super Bowl XLV in 2011.
It’s almost double the tweets per second during the Japan Earthquake of 5,530, and the raid on Osama Bin Ladin which was 5,106.
It’s greater than when Steve Jobs resigned, and when he passed on. And it’s over the 7,621 tweets per second done when Troy Davis was executed last fall.
The new record, and the fact that so many have been set in so short a time period, shows that Twitter is now, for all practical purposes, a new form of mainstream media.