Google+ Is New Entity To Facebook – Eric Edge

Facebook’s Manager of Global Communications Eric Edge took time to talk with this blogger at DigitalWest, the first West Coast-based conference for the trade magazine Advertising Age. In the video, Edge gave kind of a quick overview of where Facebook is today, saying that the social network is “in a really good place.”

“The value of sharing and connecting is huge, right?” He says that Facebook’s now in a place where it’s not just connecting people, but connecting brands “at the intersection of humanity and technology.”

Does Facebook see Google+, the latest social networking effort by Google that is very much like Facebook in a lot of ways, as a threat. Edge says that Google+ is a “new entity” that the social networking giants has never faced before. “That’s to be seen,” he remarked.

Stay tuned for more from today’s conference in San Francisco.

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