Forbes
That authenticity includes your influencer marketing strategy, regardless of whether you’re running a startup or an established company. In light of the recent backlash against fraud in influencer marketing, companies need to carefully vet their brand

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Source:: Influencer Marketing News By Google News

By Zennie Abraham

Zennie Abraham | Zennie Abraham or "Zennie62" is the founder of Zennie62Media which consists of zennie62blog.com and a multimedia blog news aggregator and video network, and 78-blog network, with social media and content development services and consulting. Zennie is a pioneer video blogger, YouTube Partner, social media practitioner, game developer, and pundit. Note: news aggregator content does not reflect the personal views of Mr. Abraham.

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