Jennifer Polk who is a research director for marketing leaders at Gartner states that Influencer Marketing is a core component of Social Marketing. It is a powerful tool to mold the audience’s beliefs and behaviors towards brands. An Influencer is an …
Four Ways to Reform the Influencer Market and Hold It AccountablePR News – For Smart Communicators (blog)
To Win in Sports Marketing, Give Fans What They WantO’Dwyer’s PR News
4 Steps for Influencing Merchandising Events’ SuccessAdweek
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