|Los Angeles Times
And at least in terms of cutting through the social media clatter it has been a smash success. The tweet announcing the name change had more over 5 billion impressions last week, and “IHOb” was one of the top trending topics on Twitter on Monday morning.
Burger King and Wendy’s troll IHOb on social media after name changeWXYZ
Social Media Flip Out Ensues Upon IHOP’s Flippant IHOb Name FlipTPM
Source:: Social Media News By Google News