IHOP goes IHOB in social media blitz to draw the post-breakfast burger crowd – Los Angeles Times

Posted on Jun 11 2018 - 5:51pm by Zennie Abraham
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Los Angeles Times
And at least in terms of cutting through the social media clatter it has been a smash success. The tweet announcing the name change had more over 5 billion impressions last week, and “IHOb” was one of the top trending topics on Twitter on Monday morning.
Burger King and Wendy’s troll IHOb on social media after name changeWXYZ
Social Media Flip Out Ensues Upon IHOP’s Flippant IHOb Name FlipTPM

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Zennie Abraham | Zennie Abraham or "Zennie62" is the founder of Zennie62Media which consists of zennie62blog.com and a multimedia blog news aggregator and video network, and 78-blog network, with social media and content development services and consulting. Zennie is a pioneer video blogger, YouTube Partner, social media practitioner, game developer, and pundit. Note: news aggregator content does not reflect the personal views of Mr. Abraham.

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