Oakland Grand Lake Farmers Market Management Blasted By Former Councilmember


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Posted on Aug 9 2017 - 12:41pm by Zennie Abraham


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The Oakland Grand Lake Farmers Market near Lake Merritt has been a community fixture going back to 1997. The main criticisms that has been leveled over the years have been with the Marin-county-based AIM (Agricultural Institute of Marin) organization that serves as the management company over the Saturday event.

I recall that some were concerned that the Farmers Market would take people away from the local retailers. Then, Whole Foods Opened, and some wondered if it would take people away from the Grand Lake Farmers Market:

But several issues have remained: the problem of the market taking parking space away from retailer customers (and in particular The Grand Lake Theater), the way the market’s use leaves the Splash Pad Park after it’s over each Saturday, and the idea that Agricultural Institute of Marin takes $1 million away from Oakland, and to Marin County, leaving nothing in return. Now, there’s a push to have a new competition for a management company to run the Grand Lake Farmers Market. And with that, former Oakland District Two Councilmember Pat Kernighan (now “happily retired”) came out swinging in this long letter to Oaklanders, throwing Agricultural Institute of Marin under the bus in the process:

Hello neighbors, this is Pat Kernighan, former City Councilperson for District 2, now happily retired. I have been reading the debate about the Grandlake Farmers Market with dismay, as I’m seeing accusations and statements that are not true. I am also seeing an over-simplification about what would make for the best future of the Farmers Market. It is not simply a question of keeping or changing the current market management. It is more about deciding what operational standards we want as a community for the market.

For starters, let me clear up a couple of incorrect statements that appear in the Save Our Market flyer that is being distributed:
1. No one in the community that I know of, or in City government, is proposing that the Grandlake market be shut down or that the current management company, AIM (Agricultural Institute of Marin), be barred from managing the market.
2. No one is advocating that the craft vendors or prepared food vendors be eliminated from the market.

What IS being proposed by a group of community members, (who have spent years volunteering on behalf of the market and the park), is that the City should set operational guidelines for any market manager about things like protecting the park surfaces (especially the grass) by laying plywood under the booths and a tarp under the greasy popcorn machine, that pedestrian aisles for shopping be a minimum width to eliminate congestion, that rules for truck parking be made so that a reasonable amount of parking is left for customers of the market, that there be established a maximum footprint for the market, and that the market management pay the city a reasonable fee that would go for repair of wear and tear on the park. Those are the issues that should be the subject of a community discussion, in my opinion.

Finally, the group is also asking that the City issue an open and competitive Request for Proposals for management of the Grandlake farmers market, with these types of guidelines included. Currently the market is operated by the Agricultural Institute of Marin, known as AIM. I believe the RFP idea is what set off the controversy and motivated AIM to rally the troops in support of its continued management. By the way, if such an RFP was issued by the City, AIM could certainly compete along with any other proposers (among whom would likely be the entities that manage the other East Bay farmers markets).

I spent many years interacting with AIM and with the community members who have volunteered for years on the Farmers Market Advisory Committee and who have suggested doing the RFP. I have some observations. But first, a bit of history to explain how we got to this point.

When the farmers market started operating in the newly constructed Splash Pad park in 2004, the market was about a third the size it is now.
As it grew in popularity and size, so did the attendant problems like traffic congestion, trash left behind, lack of parking in the general neighborhood on Saturdays, and damage to the park. Several businesses on Grand and Lakeshore complained that the market was taking all the parking on Saturdays and siphoning off customers of restaurants. In response, I appointed a Farmers Market community advisory board (in about 2006?) to help sort out the difficulties and help the market be an asset to the community. The concerns of the neighborhood businesses were sorted out fairly early, and then the focus of the committee was on parking, traffic, and minimizing damage to the park.

I and some of the folks from the advisory board attempted to work with AIM to get them to help mitigate the negative impacts of the market. It was a frustrating process, to put it mildly. The executive management of AIM wouldn’t commit to meeting dates for months at a time; when they did come to a meeting, they sent people without decision-making authority; they refused to provide any financial information about their non-profit or what their income from the Grandlake market was. They only irregularly and grudgingly complied with requests to put down tarps or plywood under the booths that are set up on the grass. This pattern went on for years.

The key bone of contention in our discussions was whether AIM would contribute financially to repairing damage to the park on which they operate. They contributed no money to the City for that or any other purpose during the years 2004 to 2013. Though AIM refused to share any financial information with City staff until 2014, we knew from talking with the market vendors that AIM was grossing an estimated $20,000/month — $240,000/year — from the fees it charged to the vendors at the Grandlake market. I estimate their expenses for the GL market were no more than $100,000/year for salary for a market manager and insurance. I am happy to have AIM correct me on that figure, but I think it’s in the ballpark.

So the bottom line is that over a period of nine years, AIM made a net income from the Grandlake market well in excess of $1 million, and they contributed none of it back the community who had generated all that income for them. I found their attitude toward their host community to be appalling.

If not for the advocacy of Ken Katz and Jerry Barclay of the Farmers Market Advisory Committee, I doubt that we would have ever seen any financial sharing with the City. But due to the continued advocacy of these two volunteers, AIM finally spent $35,000 for a contractor to restore the decomposed granite paths, and in 2014 or 2015 agreed to pay $1,000/month toward a fund for future repair needs of the park on which they operate.

During the years of fruitless negotiations, (pun unintended, but kinda funny), AIM’s consistent story to us was that their mission is to support the viability of small farms and to educate the public about healthy food; therefore they needed every bit of income for that purpose. They were also in the process of raising several million dollars to build a permanent, 7-day-a-week farmers market building in the Marin Civic Center that would provide a consistent place for Marin farmers to sell their produce. We agreed those were valuable pursuits, but argued that surely they could return some portion of their Grandlake profits to help repair the damage to the Oakland park they operated in. It wasn’t until 2014, when Jerry and Ken proposed that the City do an RFP to open up the market management, that AIM suddenly became more cooperative with the City.

For fairness and context, I will note that the City’s policies with regard to use of City property is inconsistent depending on the type of use. Other farmers markets in Oakland do not pay a fee, but they all operate on an asphalt parking lot or city street, thus the potential for damage to the venue is negligible. In contrast to farmers markets, the City charges any other non-profit which uses a City park to put on an event over $1,000/DAY in fees. This includes events like free performances for children and fairs promoting local minority businesses, i.e., events for the public benefit that do not charge attendees or make any profit. So what is fair to charge the operator of the Grandlake Farmers Market? I would say somewhere in between those extremes.

But the management issue isn’t just about money, it is also about whether the market is being managed in a way that the majority of neighbors can enjoy. Those issues need discussion by the community regardless of whether it is AIM or some other entity managing. — For instance, should some of the farmers’ trucks be required to park at Lakeview school so there is more customer parking under the freeway? How wide should the pedestrian aisles be to allow comfortable movement within the market? How dense with booths should the market be? Some folks like it as is, but I’ve heard from many people that they find it too crowded and go to other farmers markets instead. These questions, in my opinion, would be a useful subject of debate.

Wrapping this up:

Whether the City opens up the market management function to competition with a Request for Proposals or whether they stick with AIM, I believe it is essential that the City establish written operational standards for the market management that will provide adequate aisle space for customers within the market, protect the park infrastructure from unnecessary damage, contribute to capital repair costs, and manage parking and traffic impacts.

If community members are inclined to contact City officials about the Grandlake Farmers Market, these are the issues I encourage them to address. AIM could certainly meet these standards, but they are unlikely to do so unless required to do it by a written contract.

Yours truly,

Pat Kernighan

Stay tuned.

  • Allen Michaan

    The so-called “Farmer’s Market” is an absolute disaster for the tax paying brick and mortar businesses in the Grand/Lakeshore district and to the people who work in those establishments. It has been such for way too long!
    When this was originally proposed in 1997 by Council member Kernighan it was to be just fruits and vegetables and I supported the concept. It has instead become a weekly street festival and suffocates the Saturday business of restaurants, retailers, service businesses and matinee attendance at my Grand Lake Theater!
    That is exactly why I opposed Ms. Kernighan in every council election since with my vocal support of her opponents, I was lied to and mislead by her assertions that it would be a farmers market…it most certainly is not.
    I have lost 75% of my Saturday daytime attendance and if anyone from the City would bother to poll the merchants in both business districts they would discover (from those not afraid to speak out against this sacred cow event) that the effect on my theater’s business is a common fallout from this event that sucks the life out of our district.
    The parking situation is impossible on Saturdays since this stopped being a farmer’s market and for those businesses that depend on their customers coming in on their day off, they have lost those patrons.
    This event should be moved to Frank Ogawa Plaza where there is space for it to grow and be an even larger street festival! There is ample parking there including a City owned garage that would be creating income for Oakland. It would not adversely impact any businesses there. Additionally the event should be managed by the City or a manager appointed by the City with the income going to social programs that benefit Oaklanders.
    As the operator of the largest business in the district I emphatically say:
    MOVE THIS STREET FESTIVAL TO FRANK OGAWA PLAZA!

  • Allen Michaan

    I must add this:
    In the letter written by Pat Kernighan she states:
    “1) No one in the community that I know of, or in city government, is proposing that the Grandlake market be shut down…”
    Not only is that a misstatement it is an outright lie! She is well aware of the terrible impacts that have been inflicted all these years on local establishments, restaurants, shops and my theater.
    When she facilitated this event to morph from a farmer’s market into a weekly street fair there was opposition from a group of Grand Ave. merchants led by myself!
    Despite meetings with her she refused to dial the event back to a farmer’s market and her so-called efforts to mitigate the impact on Saturday attendance for those who operate every day in the district were less than lip service.
    We complained for years and our group actually considered litigation but was unwilling to fund that effort.
    Kernighan goes on to say in her letter:
    “2) No one is advocating that the prepared food vendors or craft vendors be eliminated from the market.”
    Again, another lie! We requested that it be just a farmer’s market repeatedly. But I am used to lies from Pat Kernighan when it comes to this subject!

    It is mentioned as a concern that the Marin County promoter (who again was nasty and dismissive in every interaction that the Grand Ave. merchants group had with their manager) has taken over a million dollars out of this street festival over the years…what about the fact that during those 20 years the Grand Lake Theater has lost well over that amount of revenue from the destruction of our Saturday afternoon attendance? How much revenue has the surrounding business district lost? Would you drive to a Saturday matinee at my theater?
    How much sales tax revenue has the City of Oakland lost?
    This weekly street faire sucks the business out of our district every Saturday and either should be moved elsewhere or restricted to being a farmer’s market as it is jokingly called.

    I ask every one reading this to answer this question:
    Would you ever drive down to to the Grand Lake Theater or surrounding businesses on a Saturday for anything other than the street fair?
    I am sure not and I do not blame you.




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Zennie Abraham is the founder of Zennie62Media which consists of zennie62blog.com and a multimedia blog news aggregator and video network, and 78-blog network, with social media and content development services and consulting. Zennie is a pioneer video blogger, YouTube Partner, social media practitioner, game developer, and pundit. Note: news aggregator content does not reflect the personal views of Mr. Abraham.

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