Godzilla Lands Snickers As Marketing Partner, With Funny Results

Posted on Mar 6 2014 - 11:23pm by Zennie Abraham
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godzilla-snickers-commercialGodzilla likes Snickers chocolate candy bars, and the results are funny. Specifically, that commercial where he hangs with young college-aged hipsters, and does pretty much whatever they do. The new ad by BBDO, which ran during the Academy Awards, says that Godzilla is actually a nice guy, he only becomes murderous when he’s hungry.

It’s the perfect commercial for the Summer movie Godzilla , due to be released May 16th, and by all accounts on schedule to do so. Legendary describes Godzilla as “An epic rebirth to Toho’s iconic Godzilla, this spectacular adventure, from Warner Bros. Pictures and Legendary Pictures, pits the world’s most famous monster against malevolent creatures who, bolstered by humanity’s scientific arrogance, threaten our very existence.”

Gareth Edwards is directing Godzilla from a screenplay by Max Borenstein. Legendary Picture’s Thomas Tull and Jon Jashni are producers with Mary Parent and Brian Rogers. Alex Garcia and Patricia Whitcher are serving as executive producers alongside Yoshimitsu Banno and Kenji Okuhira.

Godzilla stars Bryan Cranston, Aaron Taylor-Johnson, Elizabeth Olsen, Ken Watanabe, and Juliette Binoche, with David Strathairn.

Here’s the commercial’s credits, thanks to AdWeek:

CREDITS
Client: Snickers, Mars
Spot: “Godzilla”

Agency: BBDO, New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Directors: Gianfranco Arena, Peter Kain
Creative Director, Copywriter: Alex Taylor
Creative Directyor, Art Director: Jason Stefanik
Group Executive Producer: Amy Wertheimer
Executive Music Producer: Loren Parkins

Production Company: Smith and Jones
Director: Ulf Johansson
Director of Photography: Andrejz Sekula

Music House: South/AKM

Editing House: Mackenzie Cutler
Editor: Ian Mackenzie

Visual Effects House: MPC
Visual Effects Producer: Camila De Biaggi
Visual Effects Supervisor: Alex Lovejoy

Mix: Heard City
Mixer: Keith Raynaud

Telecine: Company 3
Colorist: Tim Masick

Stay tuned.

About the Author

Zennie Abraham | Zennie Abraham or "Zennie62" is the founder of Zennie62Media which consists of zennie62blog.com and a multimedia blog news aggregator and video network, and 78-blog network, with social media and content development services and consulting. Zennie is a pioneer video blogger, YouTube Partner, social media practitioner, game developer, and pundit. Note: news aggregator content does not reflect the personal views of Mr. Abraham.